Voice of a Generation | SeMeN SPeRmS SuPeR SiTe

Artist of the Year 2008 – Auto-Tune – The Cyborg Takeover Auto-Tune Conspiracy

Auto-Tune – An effect infectin’ every genre of popular music like a cybernetic virus, reducin’ our aversion to the artificial by accustomin’ us to digital process over natural progress. Gettin’ us ready for the big takeover.

“Auto-Tune was used to prominent effect on Cher’s Believe, recorded in 1998.

When first interviewed about this, the sound engineers claimed they had used a vocoder, in what Sound on Sound perceives as an attempt to preserve a trade secret.

Auto-Tune was also used heavily in Daft Punk’s One More Time which featured Romanthony. The song was one of the first mainstream uses of Auto-Tuning, along with Believe. The software came to attention in dancehall reggae music from its use on Tanto Metro & Devonte’s song “Give It to Her” and Beenie Man & Ms. Thing’s song “Dude.”

R&B singer T-Pain has been credited with revitalizing the technique in contemporary popular music by making active use of it in his songs, a style that has since gone on to be imitated by numerous other R&B, Hip-hop (including emcees Kanye West, Ron Browz, and Lil Wayne, and R&B singer Akon, most notably, as well as Birdman, most infamously.), and other pop-music artists.

According to the Boston Herald, “Country stars Reba McEntire, Faith Hill and Tim McGraw have all confessed to using Auto-Tune in performance, claiming it is a safety net that guarantees ticket buyers a good performance.”” –Wiki



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